2020 global marketing trends bringing authenticity to our digital age

Deloitte recently published their inaugural 2020 Global Marketing Trends Report that identifies 7 key trends to help C-suite leaders place humans at the center of their work, and how to become a more authentic leader. Find new ideas and classic advice for global leaders from the world's best business and management experts. © 2020. Fusion is the new business blend. We know that what worked in 2018 or 2019 may not work the same way in 2021, and to get the best possible results for our clients, we have to stay on top of these trends. Identifying how, and in which areas, to integrate customer participation into the consumer journey and the product lifecycle can be overwhelming. As market dynamics and customer demand trends evolve with digital proliferation, brands must prioritise authenticity, transparency and storytelling to.. What’s more, according to recent data from the June 2019 Harvard Business Review article, “181 Tops CEOs Have Realized Companies Need a Purpose Beyond Profit,” companies with high levels of purpose outperform the market by 5–7% per year, on par with companies with best-in-class governance and innovative capabilities. Marci Trares, Director, Marketing Services, Dominion Dealer Solutions. Select the sections to include in your PDF: Select all ; Purpose is everything. A relationship with purpose can result in increased loyalty from customers, workforce, and partners when authentic purpose connects with stakeholder values. Purpose is everythingA clear purpose can be critical for organizations — it articulates why an organization exists, what problems it is trying to solve, and who it wants to be to each human it impacts. In an era of connected technology and big data analytics, companies should create a structure that systematically builds trust by protecting what stakeholders value most, customer data and privacy. 2020 Global Marketing Trends: Bring Authenticity to Our Digital Age; Beyond Marketing: Experience Reimagined; The Confident CMO: 3 Ways to Increase C-Suite Impact; Human Experience is Greater Than Customer Experience Big Path Capital However, by using the models and approaches best suited to an organization’s brand and marketing strategy, businesses can successfully achieve and benefit from customer participation. Digital Marketing World has predicted that by 2021, 13 percent of all internet traffic will consist of live video. Having a good video marketing strategy for 2020 is going to be extremely essential as that is what people look forward to.Video will also improve SEO as Google gives more weightage to what people want in their search results. Trend 1. At the same time, they should proactively detect threats in the domains of cybersecurity, data protection, regulatory compliance and reputation. All individuals within an organization should be aligned with its purpose, and marketers should embrace the challenge of creating deeper, more meaningful engagement for their workforce. 2020 Global Marketing Trends: Bringing authenticity to our digital age O UR FIRST GLOBAL Marketing Trends report is, in many ways, a response to this Fourth Industrial Revolution. The full functionality of our site is not supported on your browser version, or you may have 'compatibility mode' selected. As John F. Kennedy once said: “Change is the law of life. DTTL (also referred to as "Deloitte Global") and each of its member firms are legally separate and independent entities. Five Digital Marketing Trends to Watch In 2020. Top stories in this quarter’s report include: Social media adoption has jumped by more than 12 percent in the past 12 months. We First Yet, it’s not a technology report. DTTL does not provide services to clients. Marshall McLuhan had a point when he said that: “We look at the present through a rearview mirror. As technology and digital habits evolve, it’s not really surprising that video predictions and usage have shot up in 2020… Deloitte’s inaugural Global Marketing Trends report identifies seven themes that can guide the entire C-suite in fostering the human connections and experiences that are increasingly critical in the digital age. So, from arts & crafts and collages to Instactivism and authenticity, we’re bringing you a mid-year trend check to break down the latest and greatest Instagram trends dominating our feeds in 2020… It seems that marketing technology reinvents itself almost every day, and this makes it increasingly difficult for brands to keep track of the latest tools. We con­ducted over 80 in­ter­views with sub­ject mat­ter ex­perts to iden­tify seven dis­tinct global mar­ket­ing trends for 2020 in­clud­ing: Agility, Par­tic­i­pa­tion, Tal­ent, Pur­pose, Hu­man ex­pe­ri­ence, Trust and Fu­sion. These words serve as exceptions. Increased customer interaction builds competitive advantage and develops a stronger relationship with the brand. Customers have the advantage. Ivy When digital connections —personal and professional — lack a human touch, people can feel isolated, underrepresented and unfulfilled. Trend #1: Live Video Will Continue to Dominate. EarthX Why does it matter to C-suite leaders?Every organization and individual is operating in an era of unprecedented technological innovation. Looking beyond 2019, these are the few potential digital marketing trends of 2020 which is … 53% of people said they would never use a company’s products if their data is sold for profit. As business leaders navigate a rapidly changing and increasingly digitized environment, keeping the human front and center is a challenge. YPO, 5 Amazing Social Enterprise Ideas of 2019, UK’s Prince William Launches Prize to Solve Earth’s Top Environmental Challenges. Are you a trust buster or builder?Trust is a primary determinant in how people assess brands. Each word should be on a separate line. Concordia In fact, according to one survey by Sprout Social, nearly 9 out of 10 Americans (86%) believe that business transparency is more important today than ever before, and 7 out of 10 (73%) will pay for products that promise total transparency. Digital Trends With the Power to Shape 2020. Opportunity Collaboration This can result in quick answers to narrowly defined problems versus more sustainable solutions. That’s why we’re discussing Digital Marketing Trends for 2020 in this article. Video marketing trends to cut through the noise in 2021. They have access to all of the information they could ever want to know about your product or service. Participation Brands are creating deeper engagement with customers by allowing them to participate in customizing, collaborating, co-creating, marketing and shaping the overall brand. Breakthrough technologies have been found responsible for Constant technological change and increasing reliance on digital can leave people wanting for human connection. 0:00 Meaningful engagement inspires talent, ultimately benefiting the customer, the workforce, and the bottom line. According to Statista’s Internet of Things report, there are more than 26 billion smart devices in circulation — that is, more than three smart devices on average for every person across the globe — C-suite leaders are challenged to form authentic digital connections with key stakeholders. Agility The use of agile, cross-functional teams can empower rapid content production to help react, predict and direct conversations, ultimately driving engagement. What is Digital Age? By developing a true human experience for customers, brands can address the unmet need for connection by aligning customers, the workforce and partners to a common purpose. ” campaigns, agile decision-making, and generate brand value across the entire product and customer satisfaction partners! Understand the Global state of digital in October 2020 around it can continued! In 2021 Influencer marketing Statistics Leaderboard to drive engagement and growth for brands in.! Entered, they should proactively detect threats in the digital age 2020 Global marketing trends that have big. Also make its way into digital marketing value across the entire product customer... Your PDF: select all ; purpose is everything, regulatory compliance and reputation and individual operating... 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