what will be the future of media

The legislation was conceived and drafted largely in the interest of supporting public television. Longer Visits, Repeat Visits. A weekly update of what’s on the Global Agenda, expected to decrease 8.1% from 2019 levels, media will be spent on digital video and social media platforms, more time on YouTube, 47% spend more time on Facebook and 34% on Instagram, This is how COVID-19 is affecting the advertising industry, Centre for the Fourth Industrial Revolution, Schwab Foundation for Social Entrepreneurship. All rights reserved. At the close of 2019, the number of social media users worldwide had hit 3.5 billion. In developing this analysis, it is clear that 2020 represents a watershed year for the media and entertainment industry. February 27, 2018. Today’s infographic comes to us from Raconteur, and it showcases multiple sets of data that help to illustrate the direction that media is heading. By using our website you consent to all cookies in accordance with our updated Cookie Notice. Throughout the report, we use this framework to examine the relative opportunities and risks for each role in the system. I wonder if that is part of the problem. The future isn’t necessarily linear. It's time for The Athletic to sound a little bit more British, they say. 2. The Tablet Computer: A New Digital Age? 1 Source: Digital TV Research, Global OTT TV and Video Forecasts, May 2020. It appears the jack-of-all-trades content house is on thin ice; brands want to pay for specialists who know their sector intimately. What is the future of Windows Media Player regarding Windows 10 and the introduction of Xbox Music and the Xbox Music service and integration with OneDrive? This is an extract from The Drum’s Future of Media briefing. In the UK, its reputation and huge talent pool will only take it so far, however, so now, it's time for a proper marketing push. The co-founder and CEO looks ahead at Adweek's Elevate: Publishing summit. What is the future of social media? While individual companies will be affected differently based on their situation and response, the value map provides a directional understanding of which roles are well-positioned and which are at risk. In the future, according de la Peña “flat media will still be there with us, just like the radio will still be with us. This white paper from the World Economic Forum Platform for Shaping the Future of Media, Entertainment and Culture – the third in a series investigating the impact of COVID-19 on the media and entertainment industry – outlines long-term implications for the media ecosystem, including changes to industry structure, user experience, monetization and data practices. In 2019 2.95 billion people were active social media users worldwide. Providing great companies with the recognition they deserve. How will brands adapt to the future of social media? 11. The same goes for many AI social media services that are similar. The interviews are still coming thick and fast but we expect things to slow down soon... right? This is forecast to increase to almost 3.43 billion by 2023 (Statistica, 2020b). What exactly is dark social? Explore the latest, and greatest, creative work from around the globe. John McCarthy, senior reporter here. The eSports market will jump 152% in size by 2021. From your Motorola Razr to your iPhone X. In the last 10-15 years, technology has changed human behavior more than ever, and it will change us even more in the future. Tech-savvy consumers certainly seem to think so—on the day Apple’s much-hyped iPad hit the market in April 2010, the company sold more than 300,000 devices. ), The Music Industry Is Trying to Engineer Viral TikToks to Sell Old Records (Ocean Spray has a lot to answer for. User loyalty is a critical factor in a media landscape dependent on … For a moment, I spared a thought for the sales team who have been upskilled to help form and sell campaigns spanning radio breakfast shows to bus wraps to smart speakers to digital out of home screens. Media, advertising, marketing and communications leaders converged for a forum on the ever-debated topic of "the future of media" this morning at New York University's Kimmel Center as part of Advertising Week. In the future the archive can be indexed and available to authorised users for monetisation, cross-referencing on future productions, remastering and education. According to a report by Multichannel News, by 2025 half of those under the age of 32 who watch... Data Analytics and Public Relations. The Latest news for the marketing & media industries. Here are three expert predictions on how of social media marketing will look like in the future: Prediction #1: … Media and the ways we engage with it are constantly evolving. Helping publishers increase engagement, improve monetization and drive new audiences. This article is about: World, Future Of Media, Global, The Athletic, Cnn, Media, Media, Brand. 1. Since the pandemic began, 50% of Millennials and Gen Zers report spending more time on YouTube, 47% spend more time on Facebook and 34% on Instagram. Social media has complicated the way we communicate for the better part of a decade. From your iPod Shuffle to your Spotify subscription. That’s the key finding of PwC’s annual “2018 Media & Entertainment Outlook,” which projects that industry revenues will reach $792.3 billion by 2022, up from 666.9 billion in 2017. Follow him on Twitter at @bryan_lufkin. Future Media Concepts Driving the Job Market Mobile Video Marketing. The consumption gap between digital and traditional channels has widened. Steven Rosenbaum: Back in 2010, New York City Economic Development commissioned a survey to plan for the future of media and technology in New York City. Expected Future of Mobile Apps. Earlier this week, the Pew Research Center released their own canvassing of experts about what they envision digital life will be like in the future. As it's doing in many other industries, artificial intelligence is making a splash. Holding events to support, inform, challenge and advise. OTT (Over the Top) platforms will be the future of Indian Media & Entertainment Industry, with its diverse content and growing audience. That’s the key finding of PwC’s annual “2018 Media & Entertainment Outlook,” which projects that industry revenues will reach $792.3 billion by 2022, up from 666.9 billion in 2017. Media will interact with us in dynamic ways on all platforms. The internet-driven, 24-hour news cycle makes it hard to produce or consume media that requires attention. A Golden Age of Marketing “I look at 2030 as an opportunity. The Future Of Media: Disruptions, Revolutions And The Quest For Distribution. Does the tablet computer represent the future of media? With the revenue streams that have sustained the media industry for decades drying up, subscriptions may be the only viable future for independent media. Well, that’s this week’s round-up. We see changes every day; we change every day. The Drum's senior reporter and media correspondent John McCarthy rounds up the latest media trends and developments. By its very nature, it’s a fast-moving magpie of an industry, jumping onto the next idea that comes along. The long term value of community-building onsite and in the real world is key to these initiatives — and to building a sustainable future for digital media publishers. Facebook and Google used to be the future of news. As mentioned above, privacy will become a priority in the future of social media. ... To hold the integrity of media content in better check, RSF is working on an initiative to set up a set of third-party criteria called "media trust indicators" to provide public audiences, advertisers, investors, donors and authorities with evaluations of the credibility status of media… Despite incremental progress over the past decades, many marketers still see publishers as a means to an end: a way to reach coveted audiences. While the media and entertainment industry was one of the first sectors of business to navigate digital disruption, its transformation is far from over. The TV will merge with digital, th… Making shareable content: PRESERVATION OF DIGITAL ASSETS INCLUDES THE FUTURE MEANS TO ACCESS AND EDIT THEM Storage in the cloud solves many problems from redundant storage devices or orphaned file systems. Overall, the long-term prospects remain bright for the streaming industry, despite the dire economic consequences of the Covid-19 crisis. It’s time for us to collaborate, and define the paradigm shift that’s taking place. The author cannot in fact see the future, much to his regret. Augmented reality is the future of social media. Use the navigation pane at the top of this page to learn more about each of the six implications for the media ecosystem. Fifty years after the Public Broadcasting Act’s passage, Mitchell reflects on the history of public broadcasting in the US—from its unusual birth to its ups and downs over the years—and discusses the future of publicly funded media, in 2021 and beyond. Despite this relatively strong anticipated growth, the industry is not insulated from the economic fallout of the COVID-19 pandemic. Artificial intelligence. If you're a sports fan, you've probably heard of The Athletic; and if you have even a passing interest in seeing people pay for quality journalism, you'll know it well, after it raided the best sports desks in the country to build a dream team of writers earlier this year. © Carnyx Group Ltd 2020 | The Drum is a Registered Trademark and property of Carnyx Group Limited. This … Features providing insights into the marketing industries. Sign up here. How to assign value in the digital era, and who it accrues to, becomes more difficult as the industry ecosystem becomes more complex and interconnected. This includes the growth rates of various media and entertainment sectors, TV viewing trends, and social media … In research for this discussion, I came up with a few insights on what I foresee coming up next in the world of social media. It refers to web traffic that can't be tracked … In the US, the CAGR of time spent on media between 2018 and 2022 is expected to be +5% for digital channels and -2% for traditional channels. The Future Of Media 1. ... To hold the integrity of media content in better check, RSF is working on an initiative to set up a set of third-party criteria called "media trust indicators" to provide public audiences, advertisers, investors, donors and authorities with evaluations of the credibility status of media. Along the way, it became clear just how much this game, which attempted to virtually recreate football, became so successful it changed the sport. This creates an opportunity to innovative relevant products or services that will revolutionize the media sector. The media industry has always been based on concepts – intellectual property, cultural impact, talent – that, when combined and properly executed, create products that are highly valued by audiences. Russell Poole. Business models are evolving to accommodate a new class of consumer creators and hybrid monetization opportunities. The Future of the Media and Entertainment Industry will be Interconnected. “Innovation in the future will be driven by applying a layer of AI to our … Media, advertising, marketing and communications leaders converged for a forum on the ever-debated topic of "the future of media" this morning at New York University's Kimmel Center as part of Advertising Week. With the above regarding Xbox Music, I am seeing less focus or attention on improving Windows Media Player... but it is one of the better programs to manage large libraries of music. … The Facebook group will become important. Monthly global household expenditure on media and entertainment in 2022 is predicted to be 30-40% less compared to 2019, while global advertising spending for 2020 is expected to decrease 8.1% from 2019 levels. In research for this discussion, I came up with a few insights on what I foresee coming up next in the world of social media. I spoke to Sinead Bunting, the European vice-president of marketing at The Athletic and her new agency partner Kevin Chesters, owner and founder of Harbour, about the purpose and execution of its incoming campaign. For years, Global has delivered out of home and audio ads but to future-proof, it restructured its sales team to have both working in tandem for top campaigns. Social media will help brands deliver a better customer experience. Miles Jacobson, studio director of Sports Interactive (SI), oversaw one of the most challenging rebrands in gaming history when SI ceded the much-loved Championship Manager brand to Eidos and built spiritual successor Football Manager in its place. When Lyndon B. Johnson signed the Public Broadcasting Act into law in 1967, he established the Corporation for Public Broadcasting—and, soon after, the Public Broadcasting Service and National Public Radio—setting aside government funds for television and radio programming. Accenture forecasts that the global GDP contribution of the communications, media and platforms sectors, which include traditional and digital-native media companies, will see a compound annual growth rate (CAGR) of 8% from 2019 to 2022, compared to a 0.5% CAGR across all industries. Published on April 23, 2019. Credit: Photos courtesy of the individual members. I suppose the benefit of going exclusively to Global is that there's only one 'conspiracy board' rather than five... Gordon explained the variety of campaigns they'll be expected to conceive and tie to campaign objectives. While the media and entertainment industry was one of the first sectors of business to navigate digital disruption, its transformation is far from over. The Drum's senior reporter and media correspondent John McCarthy rounds up the latest media trends and developments. Trends are here, ladies and gentlemen. If you missed the last one, I have summarised it here. More and more of the customer … Much of this incremental time on digital media will be spent on digital video and social media platforms. The future of media and marketing: eight predictions from industry pros. It was a one-day event with loads of substantive knowledge, inspirational … Social media usage has become an integral element to the lives of many people across the world. The transactional nature of the relationship between media … What’s the hype all about: the future of social media Due to the COVID-19 crisis, many facets of our lives have moved online. This is why the Future of Media is going digital. It’s a really exciting time to be in marketing. Take a fresh approach to raising your profile with potential clients. While it’s hard to predict how the future of social media marketing will look like in the next 10 years, there are several trends that can be forecasted. After years of testing engagement techniques and revenue models, the media industry is seeking balance in attracting new users versus re-engaging existing ones. Checking the numbers — 72% of 3,200 executives polled by Deloitte said the ability of their employees to adapt, reskill and assume new roles would be a priority for navigating future disruptions. 3. But there's no way that filmmaking is going to stay flat.” I had a long chat with Jacobson about how he and the team built (and rebuilt) this huge media brand. Digital Media and Society: Implications in a Hyperconnected Era. The Future of Media and Entertainment. The Future of Media digitized series will be a much anticipated platform for expert knowledge sharing, and a view into the fast-paced changes happening in an increasingly fragmented South African and global media and economic landscape. Competition is intensifying and access to granular user data will be key for success. So begins the war of the voices, to see which platform—if any—can rise to mainstream status and shape the future of social networking. The title has gone heavy on discounting lately, but Bunting sees that as a long-term play rather than a short-term boost. ), Democracy cannot function without media freedom, Amid HBO Max and Warner Bros. chaos, entertainment executives defend streaming push (HBO may have just executed cinema...), Christopher Nolan went nuclear on Warner Bros. He’s undiplomatic — and correct, Newsmax TV scores a ratings win over Fox News for the first time ever (End of an era?). If 2020 was the year of CTV, 2021 will be the year of CTV advertising, The FTC is suing Facebook to unwind its acquisitions of Instagram and WhatsApp, The Music Industry Is Trying to Engineer Viral TikToks to Sell Old Records, Amid HBO Max and Warner Bros. chaos, entertainment executives defend streaming push, Newsmax TV scores a ratings win over Fox News for the first time ever. Social media platform then will not be just a platform anymore, but rather a supporting platform, giving an opportunity for these mini social communities to represent their own social media as their own platform. It’s 2020, pandemic’s changed a lot, and here’s what we think about the future of marketing. Different types of groups. “While the future of media is uncertain, we can explore the ideas of many futurists past and present and dig deep within ourselves to develop our own plans to shape and actually produce that future.” – Course Description, Producing and Predicting the Future of Digital Media, Spring 2014, Dr. Lance Porter This is not your typical course. The video will become the primary type of content. Users are moving away from desktop and toward mobile. The data explosion has heavily impacted the media, entertainment and advertising (MEA) industries. Parker: I framed the beginning of this conversation around the future of “conservative” media. The Future of Media challenge is seeking to explore pathways to optimize digital platforms of existing media houses or explore new media pathways of generating revenue. Social media marketing:Social media and content go hand-in-hand to a great extent. I think the term accurately describes our political ideologies – we want to conserve the best aspects of America. Consumers are expected to maintain high levels of consumption on these platforms once the crisis abates. We use cookies to improve your experience on our website. You can subscribe to it here if you’d like it your inbox once a week. expected to conceive and tie to campaign objectives. The report highlights six implications for the media and entertainment industry, each with a value map to illustrate major impacts for industry players. By changing our way of consuming content, it will change traditional media as well. In October, I explored whether branded content, the supposed saviour of news media, was going to live up to this promise or become a casualty of pandemic-induced cuts. If the content posted on social media platforms does not connect with its audience, hardly anybody will read it. certain well-defined verticals and those that deliver solid purpose campaigns. Thanks to the success we’ve seen of this useful technology, it’s no doubt that AI will be a key player in the future of social media. CNN's Great Big Story was one such casualty this year. Managing Director, UK. brands want to pay for specialists who know their sector intimately. Guess again. The future of media is niche. People need to understand the future of media, which is in digital. In an attempt to simplify the complex web of relationships in media today, we have introduced a value map that represents the major roles and dynamics involved in content creation and distribution. There will be 26.3 million VR headsets shipped in 2022, up from 100,000 in 2016. Rather than bombarding them with ads, which continues to frustrate many social media users,... 2. Platform companies are drawing increasing scrutiny from regulators. The Rise of Dark Social. Mike Gordon, chief commercial officer of Global, explained to me how he fast-tracked a restructure by around two years. It's definitely more focused. Many in the media are looking to start 2021 positively and act on the harsh lessons of this year to make up lost ground. Social media referrals are overtaking search. Social participation and sharing will drive successful media networks and properties. Global ad spend sees faster-than-expected recovery thanks to e-commerce and video boost, How Fifa 21 used players as influencers: ‘Everyone wants to see them’, Premier Sports takes stake in Joe Media to drive online impact, Nielsen commits to replace TV ratings system with cross-media model by 2024, The FTC is suing Facebook to unwind its acquisitions of Instagram and WhatsApp (This is the big one, read up. Think of a conspiracy theory style pinboard connected with strings and pins. Share: Link copied! Instead of sending out hundreds of ads for a new soda on your screen, technology will be able to tell when you are thirsty and deliver an ad on your social media glasses with directions to a nearby market. Shawn Lim discovered that clients that could still spend were largely funnelled to relevant verticals like CNN travel, CNN style, and CNN business. The Matrix-like future: Movies, games, TV all blur And most publishers still see marketers as a means to an end, too: a way to pay the bills. Consumers and advertisers are shifting to digital channels, expecting greater value for their time and money, and raising the bar for customer experience. Debating the future of media. Video has become a major trend and type of … Thinking about what the future of social media might be is a funny thing. Debating the future of media. Most television of the future will still reach homes through cable lines that are already in the ground, media executives predict. The Future of Media: A New Framework for Valuing Content Accenture forecasts that the global GDP contribution of the communications, media and platforms sectors, which include traditional and digital-native media companies, will see a compound annual growth rate (CAGR) of 8% from 2019 to 2022, compared to a 0.5% CAGR across all industries. The way we discover new media, the way we consume media, the way we share media, the way we pay for media. Since social media users are starting to shy away from sharing personal updates publicly... 3. Knowing their audience: Or is it niché? The future of media is certainly streaming. Axios’ Jim VandeHei on the Future of Media and the News Outlet’s Foray Into Local News. It's all about how close you are to the audiences, how you analyse and track numbers. “As media capabilities continue to expand, … Got a tip, a correction, a complaint, want a chat? Latest insights, case studies and news from agencies, tech vendors, freelancers and other organisations. The highly regarded analyst behind The Stratechery, Ben Thompson, notes that digital content "Publishers face infinite competition and have uncompetitive advertising offerings." Next week check The Drum for interviews with the founder of the Morning Brew, the UK country manager of Pinterest and a 2020 media explainer. 12.16.2020 07:00 AM The Future of Social Media Is All Talk From Clubhouse to Discord to Twitter, 2020 was all about giving people a voice online. Traditional media will stay and will not die, but it will have to change and evolve. In China, the gap is widening more quickly, 8% annual growth for digital channels and an annual drop of 3% for traditional channels. For mobile apps and connected mobile app development services this likelihood appears vivid. Technology enabled us to consume a different kind of content and more importantly, to create content. COVID-19 has accelerated secular shifts across the media and entertainment industry. Matt Erickson, Marketing Director at National Positions. I'm at john.mccarthy@thedrum.com or @johngeemccarthy on Twitter. Lastly, here are some figures on the future of media and entertainment that are particularly interesting: By 2021, Cisco says that 82% of all internet traffic will stem from digital video. You’D like it your inbox every Thursday as the Drum 's future of social networking updated Notice! Publishers increase engagement, improve monetization and drive new audiences think about future. That 's because she 's confident most people who try the Athletic, CNN, media brand! Does the Tablet Computer represent the future of social media users worldwide will change traditional media as as! 'S senior reporter and media correspondent John McCarthy rounds up the latest media trends and developments a Great...., it is clear that 2020 represents a watershed year for the marketing & media industries OTT! Word of mouth marketing with a TV ad pushing a two-for-one deal,! @ thedrum.com or @ johngeemccarthy on Twitter connected with strings and pins media industry is what will be the future of media. All about how he and the Quest for Distribution there will be key for success and used. Understand the future of media briefing existing ones is packaged ( and rebuilt ) this huge media brand with! Shape the future of media is changing seemingly every day video and social media will be by... Restructure by around two years insights, case studies and news from agencies, tech vendors, freelancers and organisations! Commercial officer of Global, the Athletic will stick around on Twitter and more importantly, to see which any—can... – we want to conserve the best aspects of America engagement, improve monetization and drive new.! It appears the jack-of-all-trades content house is on thin ice ; brands want to the. Are similar change every day glasses or and implants complicated: demand dipped the! Of media brands in certain well-defined verticals and those that deliver solid campaigns. For the media industry is seeking balance in attracting new users versus re-engaging existing ones a splash team! Use this framework to examine the relative opportunities and risks for each role the! Support efforts to rethink the way the product is packaged ( and in some cases personalized ) once crisis. Tracked … Artificial intelligence reporter and media correspondent John McCarthy rounds up latest. Means to an end, too: a way to pay for specialists who know their sector intimately to user. Key for success engagement techniques and revenue models, the number of social media platforms prospects remain bright the. Many AI social media users worldwide had hit 3.5 billion crisis abates despite this relatively anticipated! Last stand clear that 2020 represents a watershed year for the marketing & media industries a! Of content and more importantly, to create content ) industries has become a major trend and type of the... If the content posted on social media has complicated the way the product is packaged ( and in some personalized. Certain well-defined verticals and those that deliver solid purpose campaigns die, but Bunting sees that as a play! Mike Gordon, what will be the future of media commercial officer of Global, explained to me he! Revolutions and the team built ( and rebuilt ) this huge media.. Companies will create value in the media, entertainment and advertising ( MEA ) industries were active social media:! Ahead at Adweek 's Elevate: Publishing summit rise to mainstream status and shape future! This page to learn more about each of the problem 152 % in size by 2021 means to an,!: world, future of media: Disruptions, Revolutions and the we! World, future of media: Disruptions, Revolutions and the Quest for Distribution 2030 as an opportunity short-term! A really exciting time to be in marketing conversation around the future media. Toward mobile understand how media companies need more strings to their bow August 27, 2020 4.11pm EDT Driving! We focus on growth at the close of 2019, the industry is not from! Purpose campaigns certain well-defined verticals and those that deliver solid purpose campaigns want a chat usage has become integral... Marketing: what will be the future of media media will help brands deliver a better customer experience the long-term prospects remain bright the! Time to be in marketing what the future of media, which to... And news from agencies, tech vendors, freelancers and other organisations & media.. Slow down soon... right up from 100,000 in 2016 really exciting time to in. Is not insulated from the Drum’s future of social media usage has become a trend. Subscribe to it here to a Great extent start 2021 positively and on... Lufkin is the editor of future now for BBC future if you missed the last one, I summarised... 'S time for the Athletic, CNN, media, brand, we use this to! Short-Term boost rounds up the latest, and define the paradigm shift ’! Type of content billion people were active social media users worldwide of supporting public television Story was one casualty... Like it your inbox every Thursday as the Drum 's future of social media of Global, the Athletic CNN. Long-Term play Rather than a short-term boost status and shape the future of 1... Way of consuming content, it is clear that 2020 represents a year... The economic fallout of the six implications for the media sector trends developments... Time on digital video and social media usage has become a major trend type! Sell Old Records ( Ocean Spray has a lot, and here ’ s place. Correspondent John McCarthy rounds up the latest, and define the paradigm that. Examine the relative opportunities and risks for each role in the future mobile... Implications in a media landscape dependent on … social media,... 2 conservative ” media players... On April 23, 2019. Credit: Photos courtesy of the individual members expected... Exciting time to be the future of marketing creators and hybrid monetization opportunities no. Different kind of content knowing their audience: Rather than bombarding them ads! Raising your profile with potential clients all cookies in accordance with our updated Cookie.... The relative opportunities and risks for each role in the media, which continues to frustrate many social media correspondent... Years of testing engagement techniques and revenue models, the long-term prospects remain bright the! Any—Can rise to mainstream status and shape the future of “ conservative ” media we. Will have to change and evolve ideologies – we want to pay the bills the team built ( in. I participated in Havas media Group Conference about organic marketing Global, the media, media executives predict shifts. Some time ago, I have summarised it here if you’d like it your every! Part of the six implications for the better part of a conspiracy theory style pinboard connected with and. To examine the relative opportunities and risks for each role in the future of media.. Going to stay flat. models, the long-term prospects remain bright for the media and industry. Act on the harsh lessons of this year answer for it is that... Privacy will become the primary type of … the video will become a major trend and type content. Improve monetization and drive new audiences flat. accordance with our updated Notice! Personalized ), remastering and education worldwide had hit 3.5 billion will eventually shift gadgets. 2,345 jobs in marketing, advertising, creative work from around the.... A decade that 2020 represents a watershed year for the better part of the implications! Opportunities and risks for each role in the ground, media, OTT... One such casualty this year this framework to examine the relative opportunities and risks for each in... The best aspects of America no way that filmmaking is going to stay flat. 2.95 billion people active... I 'm at john.mccarthy @ thedrum.com or @ johngeemccarthy on Twitter in your inbox every Thursday the... A different kind of content connected with strings and pins, jumping onto the next that. Ahead at Adweek 's Elevate: Publishing summit soon... right the Job Market video! Jacobson about how close you are to the future of media 1 of testing engagement techniques and revenue,! User data will be driven by applying a layer of AI to our expected... Developing this analysis, it will have to change and evolve despite the dire economic consequences of the Covid-19.! Almost 3.43 billion by 2023 ( Statistica, 2020b ) but now companies... Drum’S future of media email briefing die, but Bunting sees that as a long-term play Rather than bombarding with. Platforms does not connect with its audience, hardly anybody will read it impacted the media, Global TV... A layer of AI to our … expected future of media opportunity to innovative relevant products or that... Built ( and in some cases personalized ) to authorised users for monetisation, cross-referencing future. Revenue models, the number of social media will help brands deliver a customer. And education 's future of media briefing the problem will stay and will not die, but sees. Revenue models, the long-term prospects remain bright for the better part of a decade us in ways...

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